Snapchat is a relatively new social network that is growing in popularity by the minute. This highly interactive platform lets users send and view pictures and videos. A recent survey revealed that Snapchat is the fourth most popular app amongst the youth. This means there is a great potential for businesses to make use of Snapchat as a marketing platform. Let’s take a look at the reasons why you need to market your brand on Snapchat and why Adding Snapchat to your Marketing Strategy is a Must.
Reaching Out to the Audience Using the Discover Feature
Snapchat has an amazing feature called ‘Discover’. This feature includes a variety of channels which showcase stories. The stories updated by channels are renewed every day. The channels that narrate their stories on a daily basis include CNN, People, Vice, Comedy Central, Cosmopolitan, ESPN, MTV, Food Network, Daily Mail, National Geographic, Yahoo! News and Warner Music Group.
This Discover feature allows brands to place their ads in different stories. This was first done on October 2014 for the promotion of the film ‘Ouija’. These ads are extremely powerful in creating brand recall. The best part about placing ads on Snapchat is that they are highly engaging.
Take Part in Snapchat ‘Live’
Another attractive feature on Snapchat allows users to upload their stories to a live event happening around them. This feature is extremely effective in helping brands build their identity and promote their new products and services. In January 2015, Mountain Dew made use of this feature quite impressively. Mountain Dew asked out social influencers and celebrities to post stories with the new Kickstart Morning Drink. These snaps were then added to a Mountain Dew Live Story named ‘Kickstory’, which billions of Snapchat users viewed.
Live feed can also be used in a variety of ways. If you do not have your own event, you can take part in major festivals to make your brand available to Snapchat users. You can take example from the brands that were available in the Superbowl Live feed.
Create Your Brand’s Account
Since its launch, Snapchat has come out to be a rock solid video and image platform that is helping brands gain exposure. Another great way to make use of Snapchat to promote your brand is to create an account for your brand just like Pitch Perfect 2. The movie’s sequel was promoted on Snapchat with the help of its separate account that movie fans were asked to follow.
This technique is perfect for engaging customers in your brand’s activities. You can create stories to promote a new launch, event, or product from your brand.
Your Brand Definitely Needs Snapchat
Snapchat is packed with opportunities for brands to reach out to millions of users across the globe. This platform is not only popular but it is extremely interesting, entertaining, and interactive. That’s the reason every brand needs to be on Snapchat. So, by adding a story or snap about your brand to the Live feed or the Discover feature, you will greatly maximize your reach and exposure.
A Selection of Marketing Quotes
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter Drucker
“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.” ~ Simon Mainwaring
“Business has only two functions – marketing and innovation.” ~ Milan Kundera
“For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.”
~ Simon Mainwaring
“I would say, as an entrepreneur everything you do – every action you take in product development, in marketing, every conversation you have, everything you do – is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.” ~ Eric Ries
“Word of mouth is the most valuable form of marketing, but you can’t buy it. You can only deliver it. And you have to really deliver.” ~ G-Eazy
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