What is the Google’s New Mobile Friendly Algorithm?
On April 21st, Google launched an algorithm update which changed the way businesses looked at search engine rankings. In recent times, Google had been making minor tweaks to its ranking criteria by prioritizing highly valuable content and ignoring everything else. Due to the effectiveness of SEO strategies, businesses were only optimizing their content to make it SEO friendly. This made the content’s quality suffer, which wasn’t good for the customers. As we know, Google has always used a user-centric approach than anything else, and that is why it introduced this new mobile-friendly algorithm.
Let’s take a look at what this new update includes:- What is the Google’s New Mobile Friendly Algorithm?
A Futuristic Approach
We are well aware that mobile technology has taken over the world (almost completely). Everyone makes use of their smartphones and tablets to surf the internet. The reason for this increased use is that mobile devices are convenient to use. Therefore, having a desktop version of your website is not going to entertain the majority of the market, which will make you lose lots of customers.
This new update by Google will change that. Because every online business is in a race to get better ranks on the search engine, they have to have a mobile-friendly website. There is no doubt that this usage of mobile devices is only going to grow in the future and businesses that do not have websites that could work on these devices will not going to get many visitors. Therefore, Google has made this major tweak to its algorithm in order to make websites appropriate for future.
Mobile-Friendly Websites Get Top Ranks
If you think that Google’s new algorithm change is a big fat joke, then search for some brands on Google’s search engine. When you hit enter, you will find mobile-friendly websites on the top most ranks.
When a customer looks for something on the internet, they are most likely to click on the links that are on the top ranks and they hardly go to the second or third page. Therefore, if you want your brand to be visible, you need to keep up with this update, which will increase your website’s traffic.
The websites that provide a good user-experience are the ones that get viewed the most. Internet users do not like to waste time on websites that are poorly designed and do not offer easy navigation. On top of that, the majority of users that are surfing internet through their mobile devices are unable to get a good experience when they open a website that is not mobile friendly.
If businesses design a responsive website, they will be able to deal with all these issues that their customers are facing. This will open new doors for businesses to attract more traffic and improve their conversion rate.
The beauty of a responsive website is that it is available on the same website URL. It helps in turning the user-experience around by making people enjoy their surfing experience without coming across issues in readability, size, and navigation on mobile devices.
A Selection of Google Quotes
“Google is my best friend and my worst enemy. It’s fabulous for research, but then it becomes addictive. I’ll have a character eating an orange, and next thing I’m Googling types of oranges, I’m visiting chat rooms about oranges, I’m learning the history of the orange.” ~ Liane Moriarty
“My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they’re having a meaningful impact and are contributing to the good of society. As a world, we’re doing a better job of that. My goal is for Google to lead, not follow that.” ~ Larry Page
“The rise of Google, the rise of Facebook, the rise of Apple, I think are proof that there is a place for computer science as something that solves problems that people face every day.” ~ Eric Schmidt
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