State health officials are distributing prophylactics with suggestive Utah-themed product packaging as part of a new HIV awareness campaign.The wrappers riff on different Utah memes, with labels such as”Greatest Sex in the world, “”SL, UT,” a picture of a highway sign that shows the variety of miles to towns “Fillmore” and “Beaver,” and “This is the Place” over an illustration of a bed.
“It’s really simply to destigmatize HIV in Utah, and get everyone discussing sexual health,” stated Erin Fratto, of the Utah Department of Health’s Prevention Treatment and Care Program, in an interview. “If the condoms are enjoyable, relatable, sex positive– people are more apt to talk about them, which we have actually currently seen.”
The state began dispersing the 100,000 condoms previously this month as part of “The H is for Human” campaign for HIV awareness. HIV, a precursor of AIDS, is less common than it once remained in Utah however is not gone; there is one case of HIV identified in the state every 3 days, or about 120 brand-new infections detected each year, officials said.The awareness campaign will include signboards, commercials and social networks posts promoting a new website, HIVandME.com.
The site provides information, resources and support for those living with HIV, those at threat for HIV, or individuals trying to support somebody living with the infection, officials said.Jared Hafen , configuring director at the Utah AIDS Foundation, said he believes the project will succeed because it’s the first HIV messaging to be rolled out statewide, not simply in a particular area, and due to the fact that it’s targeting a more diverse population through signboards and radio ads.And the bawdy condoms– he thinks those will assist, too.Hafen acknowledged that individuals who use condoms will continue to use them, and those who don’t, may still not. He stated, “I believe it will make more people apt to look into it. It’ll capture their eye.”
The state consulted with the AIDS Foundation in creating the project, he said.The new state website has details about local clinics, avoidance methods(including PREPARATION or PEP medications), testing, treatment and other resources. The goal is to help Utahns much better understand the frequency of HIV and clarify misconceptions and stereotypes.State health officials think the campaign and the website will conserve lives, Fratto stated in an earlier statement. “We can end the HIV epidemic in Utah, “Fratto stated.” With improved science and medicine, we can prevent brand-new HIV infections and ensure those living with HIV live healthy and long lives.” The Tribune will update this establishing story. Reporter Paighten Harkins contributed to this report.
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