Important Steps for a Fruitful Online Fundraising
Those days are gone when people used to arrange carnivals and bake sales in order to raise funds. Now, everything is online. From campaigns to donations – everyone can get involve in fundraising just by sitting at home. However, to make online fundraising effective, there are a few things one can do to make it a success. These Important Steps for a Fruitful Online Fundraising are discussed below:
1. Proper Introduction of the Organization
You need to have a website or a social media page dedicated to the fundraising event to make people believe its authenticity. With an ‘About us’ section, you can tell about the cause you are working for, the time duration of the establishment of the organization, and other details about it. You can also include your visions, goals, and values to provide people with the clearer picture of how you will go about the situation you are raising funds for.
2. Feature Success Stories
No feature can illicit better responses than success stories of people for whom you have done something through these funds in the past. This provides the audience with an idea of how their money can make a difference, and how easy it is for them to do this with just a few clicks. These videos need to be marketed to let others know that their money is not going in vain, and is being utilized for a better cause.
3. Different Means of Interaction
Reaching the right audience is important, and for this, you need to reach people from numerous different mediums. It can be through social media or emails or any other platform that can be easily targeted online. Also ensure that the emails you send are formatted to be viewed on mobile phones, as it is more feasible for people to access. No one, these days, switches on their laptops to check their emails, so if you don’t want your emails about fundraising to go unnoticed, then make the emails mobile optimized.
On the other hand, you also need to be creative with the way the public can donate money. From link sharing to signing a petition to video sharing to gifts making – all this will help in getting people’s attention and will eventually be a great step towards successful promotion for the good cause.
4. Simple Accessibility
Make sure the tabs of ‘Donate Now’ are visible, so that people can easily locate and access them. It is also essential that the process of donating is as short and direct as possible, so that people don’t bounce back because the procedure is taking up too much of their time. Additionally, your website should provide the option to donate at anytime of the day, so that people can do so whenever they get time without any restrictions.
Follow these simple steps, and your determination will certainly payoff and make the fundraising successful!
A Selection of Fundraising Quotes
“Life is not scripted. Conversations with our donors should not be either.” ~ Lauren Semple
“There are two ‘i’s’ in Fundraising – they should stand for inspiration and innovation, not imitation and irritation.” Ken Burnett
“Martin Luther King didn’t get up 50 years ago and say: I have a budget and a plan!” ~ Alan Clayton
“If you call yourself Save the Whales, every once in awhile you have to save a whale.” ~ Tom Ahern
“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” ~ Donald Calne
“It always seems impossible, until it’s done.” ~ Nelson Mandela
“No one has ever become poor by giving.” ~ Anne Frank