Outrageous car dealership markups on desirable vehicles, limited-edition or otherwise, are no new phenomena. We saw it with the Honda Civic Type R, the Toyota GR Supra, and the Jeep Gladiator. And now, we’re seeing it with the ultimate Subaru WRX, the STI S209, of which only 209 will be built. Subaru’s advised MSRP on these cars and trucks is a hair under $64,000, however for one Californian dealer, that’s not rather adequate.
Serramonte Subaru in southwest San Francisco, California has noted its S209 allotment (car number 195) with a $49,995 markup, so with a couple of alternatives tacked on, its asking cost reaches a dumbfounding $115,750, according to an image submitted to Facebook by Jason Shaffer. For referral, you’ll be able to get a 2020 Audi RS 6 Avant for similar money when it launches stateside this year. Unsurprisingly, the internet isn’t a fan of $50,000 markups on Subarus, and one angry six-star diehard has actually reached threatening to ruin the dealership’s Yelp rating over the listing.
As this Yelp evaluation is nearing three weeks old, and the controversial S209 isn’t noted in Serramonte’s online inventory, The Drive examined with the dealership whether the automobile had offered between then and now. Serramonte’s sales supervisor Ron Antonelli confirmed to us that the S209 was still in stock, and that because the S209 is a limited-edition model the dealer’s management feels no obligation to satisfy the price-match assurance it proudly guarantees in its e-mail actions to clients.
Antonelli told us he wasn’t responsible for this S209’s rate– so don’t shoot the messenger– which management is comfortable enabling this special-edition Subaru to rest on the lot up until a buyer shows them the cash. That most likely won’t be for some time, because according to a CarGurus search, at least 33 of the 209 S209s developed are still resting on Subaru dealership lots, the majority of them at or near MSRP. At this rate, Serramonte’s S209 will still be without an owner when the next-generation Subaru WRX drops in April of 2021 if Japan’s is to be thought.
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This content was originally published here.