Supermarkets stock the shelves with items that will empty out your wallets for sure. How many times has this happened to you? You went in the store to buy eggs, but ended up buying bread, chocolates, magazines, and gum, amongst other things. Why are supermarkets enticements so difficult to resist?
Supermarkets employ sneaky strategies to convince you to make a purchase before a deal expires. You seeing it as an opportunity to get more for your money, purchase it willingly, without any regret of what you just did, as a result, you have become another victim in the long line of victims that have fallen for their strategies.
These strategies are just mere ploys to get their hands on your money. So, don’t let their strategies make a fool out of you any longer, but avoid them, unless it’s absolutely necessary.
Think twice before falling for the following marketing traps:
ü A Sale That Never Ends
Supermarkets always have an ongoing sale that never ends. Each time, people come into the store; there is a high chance they will purchase it. While we are on this point already, we might as well discuss the TV ads and billboards that you see plastered around the streets, announcing some big mega sale.
Don’t pay attention to them, as it’s the company’s way to increase traffic in stores. When people do come, they won’t just by the brand’s discounted product, but other products at regular price as well. It’s a win-win situation for them, but not so much for you.
ü Pitting Two Products against Each Other
When purchasing discounted products, we don’t do the math, which is an advantage for the supermarkets. When we compare prices of two of the same products sold at different supermarkets, we tend to go with the one that says 25% cheaper.
Without doing the math, we are left in the dark about what would be the price of the item, if bought at the original price. Next time, do the math to find out how much you are really saving on the product, and then compare the price with other stores.
ü Buy One, Get the Other One Free or Two for One Sale
When people see the buy one and get two free sign, they purchase it, without thinking if they actually need it or not. If you go to the supermarket and see this sign, walk past it, don’t think about it, and don’t look at it.
ü Products Listed as Special
The word special is to heighten the buyer’s interest in the product. Most likely, you will walk out of the store with a product the store has marked special and will continue to do so, until now. We repeat do not buy products just because they are labeled special, as in reality, they are all the same.
Supermarkets will continue to bombard you with offers, sales, and special deals to persuade you to fill your cart with unnecessary items. It’s up to you to show them a cold shoulder and ignore them when you visit the grocery store.
A Selection of Supermarket Quotes
“The first supermarket supposedly appeared on the American landscape in 1946. That is not very long ago. Until then, where was all the food? Dear folks, the food was in homes, gardens, local fields, and forests. It was near kitchens, near tables, near bedsides. It was in the pantry, the cellar, the backyard.”
~ Joel Salatin, Folks, This Ain’t Normal: A Farmer’s Advice for Happier Hens, Healthier People, and a Better World
“About eighty percent of the food on shelves of supermarkets today didn’t exist 100 years ago.” ~ Larry McCleary, Feed Your Brain, Lose Your Belly: Experience Dynamic Weight Loss with the Brain-Belly Connection